Business website exit questionnaire (part2)
Scenario 2:
The visitors like your product in general but dislike ____ (fill in the blank).
The issue:
Your prospects are almost got convinced, but there is certain aspect (usually small) that stops them short from the purchase.
They will leave your website for your competitors. Soon, visitors may realize that their objectives aren't worth the time shopping around and decide to make a purchase - the problem is - they will make a purchase somewhere else.
The solution:
Analyze the data, identify the most common issue and try to resolve it. Be creative:
When client says the "price is too high" it means - the offered benefits are not worth the price.
Don't lower the price - boost the benefits. Often businesses simply need to revise the product's description page:
- clearly list all of the benefits (not the features) of the product;
- add product's video;
- add client's testimonials;
- add comparison chart with similar products and services by your competitors;
<< page 1
Related articles:
How to make a product demo for your website.
How to choose a right web designer.
How to choose a free web counter for your bisiness website.
How to work smarter and get more things done.