Business website exit questionnaire:
Exit questionnaire - is a web page with a list of questions you ask website visitors when they are leaving your "order now" web page without a purchase.
The goal of "exit questionnaire" web page is to gain an understanding of why this particular customer did not buy the product or service your business website is offering.
The collected information will help the business owner find ways to:
- make your offer (or web page) more attractive;
- improve the website's conversion rate;
- gain more sales.
* * *
Scenario 1:
The website's visitor is clearly not interested in your product.
The issue:
Your website's conversion rate is low due to a high number of visitors that are not seeking for your particular product or services.
The solution:
- target your traffic - optimize your website for right keywords
(
why SEO is so important?)
- save money on "empty" traffic - identify where non-targeted traffic is coming from and make sure that you are not paying for it.
- tailor your services or start offering products for that kind of visitors;
Scenario 2:
The visitors like your product in general but dislike ____ (fill in the blank).
The issue:
Your prospects are almost got convinced, but there is certain aspect...
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