Search Engine Optimization (SEO) is a way to make your website more attractive to Google (and other search engines). Are you familiar with "dress for success" technique? SEO provides the same impact for business website as a fancy suit for a job applicant - it will get you noticed.

Website and its content will still have to prove its worthiness, but without the SEO the business may never get a chance to be seen by the prospects. Let's face it - few customers ever flip past the fifth page of the Google results list. - that is why it's crucial for a business website to be on a top of the Google result page.

The primary goal of Search Engine Optimization (SEO) is to push your website to the top of search results (for specified keywords.)

The following showcase provides vivid and tangible understanding of SEO importance:

1. I will show you two pages identical to the viewers. One of these pages is search engine optimized.
2. You will see the dramatic difference between them from the Google's point of view.

Step 1:
Check the following two web pages - they appear to be identical:

Step 2:
Compare web pages in www.keyworddensity.com (keyword density tool):

for URL1 enter:
http://slimmingswimsuits2010.com

for URL2 enter:
http://www.iwebthinkbig.com/test/summer2010.html

for Keyphrase enter:
slimming swimsuits

It should look like this:



Press "Analyze Keyword Density" and compare the results:

Notice how visually identical websites have dramatic difference in keyword relevance.
Let's take a look at the total line - the number in the first (Keywords) column show the number of occurrences of the key phrase ("slimming swimsuits") on the web page. The "%" column displays the relevance of the key phrase.

The more relevant the key phrase the more chances that the page will be displayed as top result. Now take a look at the comparison table - visually identical websites score 0.5% and 21.52% respectively on a keyword relevance - one of the important indicators used by Google to rank the web page.

If you want your website to bring you more business, more customers - it has to work, has to be found - that is why SEO is so crucial for business website's success.

Are you ready to bring you business to a new level?