Web Business Terminology: email collecting system
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Email collecting system:

Email collecting system - is a method of gathering visitors emails.

The primary reasons for businesses collecting client's emails is to open communication channel:

- send periodic coupons;
- remind client about a scheduled appointments/maintenance;
- announce new product, services or upcoming events;


The challenge is that spam-aware visitors are reluctant to hand out their emails. To convince a visitor to sign up (and leave their email) business should give something in return.

Popular choices of are:

- newsletter;
- free download of relevant report or e-book;
- chance to win the prize(s);
- access to more features of website or valuable information;

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